Berry Interesting Productions needed a refreshed brand identity to:

• Modernize its logo and visual identity while maintaining brand recognition.

• Enhance credibility and professionalism to appeal to larger agencies and industry leaders.

• Communicate its expertise in digital marketing support effectively.

• Create a cohesive brand system with scalable assets for various applications.

The challenge was to balance innovation with brand heritage, ensuring that long-term clients still felt connected to the refreshed identity while appealing to a broader audience.

I provided branding direction and executed a comprehensive identity refresh to reflect Berry Interesting’s growth and industry positioning.

1. Logo & Brand Identity

• Redesigned the logo to maintain familiarity while introducing a modern, refined look.

• Developed a comprehensive brand system with typography, color palette, and scalable assets for consistency.

• Created brand guidelines ensuring a seamless application across digital and print platforms.

• Created a photography style guide and helped the client find a brand photographer that aligned with their vision.

• Provided creative direction for the website development, ensuring brand cohesiveness and design consistency throughout the project.

2. Visual Identity & Messaging

• Crafted a sleek and sophisticated brand aesthetic to align with Berry Interesting’s high-level expertise.

• Designed visual assets that enhance credibility and professionalism.

• Incorporated symbolism from the raspberry theme, reinforcing the company’s values of growth, cultivation, and longevity.

3. Market Positioning

• Ensured the refreshed brand aligned with larger agencies and decision-makers in the industry.

• Elevated the company’s identity to stand on equal footing with top competitors.

• Strengthened brand presence across marketing materials, website, and digital platforms.

The rebranding positioned Berry Interesting Productions for continued success, enhancing its credibility and industry presence:

• Client satisfaction: The updated brand identity resonated with D’nelle Dowis and aligned with the company’s vision.

• Stronger industry positioning: The refined branding elevated Berry Interesting’s image, making it more competitive among major agencies.

• Scalability & consistency: The new brand system ensures a cohesive visual presence across all platforms, from digital marketing to business outreach.

• Brand Independence: The system allows for internal team members and VAs to work seamlessly within the established visual framework, ensuring brand consistency over time.