I start by getting to know you and your business—your goals, values, and vision. You’ll fill out a strategy questionnaire that helps me dig into what makes your brand unique. We’ll also align on scope, timeline, and deliverables to set the stage for a smooth collaboration.

Next, we’ll meet for a brand strategy session where we’ll clarify your purpose, audience, tone of voice, and positioning. I’ll guide you through targeted exercises to ensure your brand reflects your story, resonates with your people, and stands out in your market.

Once strategy is in place, I’ll translate it into visuals. This is where your brand starts to come to life—logos, color palettes, typography, and style guides are crafted with intention and backed by strategy. You’ll be part of the process with opportunities to provide feedback at key milestones.

Once everything is finalized, I’ll deliver your brand assets in a clearly labeled, easy-to-navigate folder system. You’ll receive all the essential files—logo variations, style guides, and supporting elements—structured so you can find what you need and apply your branding with confidence.